Brand-Based Documentary:
Unilever Hair Care

What’s the best way to understand how important hair care is for a particular demographic? Go out and construct an in-depth documentary on a group of young women making drastic changes to their hairstyles and observe the resulting changes in their lives.

The following video is an example of how Brand-Based Documentary can give valuable insight into the lives of the consumer, to help our clients achieve better brand-building ideas to more effectively reach a targeted demographic. This particular study was produced for Unilever Hair Care by Burnt Peaks and FlashFrame Productions in 2007. Footage courtesy of Burnt Peaks.